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building brand value the playboy way

Name: building brand value the playboy way
SKU: TEEKJHRFcZ2nm
Availability: InStock

$30.71 ~~$38.39~~

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About the Book:Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultima

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SKU: TEEKJHRFcZ2nm Categories: Business & Economics, Business & management, Management & management techniques

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About the Book:Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It’s the story of brand building, brand value, brand longevity and the ultimate brand champion.